What are the individual tabs for? What can I find in there?
By monitoring the number of your orders, you can evaluate your store’s performance dependent on your campaigns and recurring factors such as seasons, weather, and holidays.
Average number of products sold per a day
By monitoring the number of products sold per a day, you can determine when to give volume discounts, initiate a free-day delivery, or plan the proper packaging of an order.
Revenue (with / without VAT)
Revenue is the total amount of money you received for goods sold (or services you provided) during a certain time period. It’s important to track your revenue daily and have a clear overview of your performance, including where you generate the most money, where you’re losing money, and how this number relates to your product portfolio. Predictive analysis can go a long way in terms of forecasting. Using past performance data to predict future results will help you plan your cash flows better.
Avg. order value (with / without tax)
AOV is calculated by dividing the total revenue by the number of orders. By checking this metric you can determine how much a customer spends in your online store on average, and whether they buy more expensive / multiple items per basket, which in turn can tip you off to possible targeted marketing campaigns.
Number of products sold
Monitoring the volume compared to previous periods can help you predict future buying habits, as the number may vary based on seasonality and trends.
Average number of items sold per an order
Watch this metric and determine when to give volume discounts, initiate a free-day delivery, or plan the proper packaging of an order.