Dashboard: Online Store > Customers
Metrics description: Development and portion of number of customers divided into new and returning. New customers are the ones who purchased something in your online store for the first time. Customer designated as returning made at least one purchase in the past. Customers are identified by email.
Metrics source: Online store
Downloads frequency: Every hour
Practical use: The contribution of new and returning customers shows the trend of loyalty. A very low proportion of returning customers indicates that most of customers do not need to make another purchase from your online store after their first purchase.