Dashboard: Online Store > Orders
Metrics description: Ratio and development of successfully completed and cancelled orders in your online store.
Metrics source: Online store
Downloads frequency: Every hour
Practical use: Cancelled orders always lead to lower revenue. However, it is necessary to monitor whether their share is not growing. It is also good to know the period when the goods are returned or cancelled the most. Usually, this may be caused by improper gifts during the Christmas season.