Dashboard: Online Marketing > Social media
Metrics description: Reach corresponds to the number of Facebook users who see your posts.
Metrics source: Facebook
Downloads frequency: Every day between 00-06h
Practical use: The range may be more important metric than the actual number of fans. If your fan has a lot of friends or followers and responds to your post, other people will know about it. Having active fans with lot of friends leads to a higher reach and therefore the probability of conversion in your online store.