Dashboard: Online Marketing > Social Media
Metrics description: Overview of the number of fans in the current period.
Metrics source: Facebook
Downloads frequency: Every day between 00-06h
Practical use: Having fans online is a good indicator for your promotion on social media. You can easily reach your fans in an interactive way and make them purchase in your online store. Remember, though, you have to kind to your fans. The influence of social networks may have a negative impact on your revenue.