Dashboard: Online Store > Customers
Metrics description: Overview of the most important customers of your online store. Customers are distributed by e-mail address.
Metrics calculatio: Average order value = revenue/orders
Metrics source: Online store
Downloads frequency: Once a day between 00-06h
Practical use: Every online store wants to know their customer. This table provides you those who purchase in your store the most. The customer with the highest revenue is likely to be loyal to your store. It is good to maintain communication with customer. For example, you can export these customers into csv format and send them a message with thanks for purchasing in your online store. Personal approach is the trend in eCommerce and it influences the revenue.