Average Revenue per Customer

Dashboard: Online Store > Customers

Metrics description: Average revenue per customer is a share of the total revenue to number of customers.

Metrics calculation: Total revenue/total number of customers.

Metrics source: Online store

Downloads frequency: Once a day between 00-06h

Practical use: With this overview you will know what revenue is per average customer. When you set up your goals you can easily calculate how many customers you need to reach them. Or for example, thanks the average margin you can calculate what your costs to acquire a new customer may be to be still profitable.