Dashboard: Online Store > Customers
Metrics description: The average number of products that the customer purchases in your store during all of his purchases.
Metrics calculation: Total amount of sold products/total number of customers.
Metrics source: Online store
Downloads frequency: Once a day between 00-06h
Practical use: Number of the number of pieces can indicate only one completed purchase for the entire lifetime of the customer in your online store. Your tendency should be to increase this number.