Dashboard: Online marketing > Pay per Click
Metrics description: The conversion ratio is the percentage expression of a participation of completed deals on number of visits. In this case, visits from PPC systems.
Metrics calculation: Conversion rate = Number of conversions/number of visits from Pay Per Systems
Metrics source: Google AdWords
Downloads frequency: Every day between 00-06h
Practical use: The conversion rate is the determining metric of how many customers took a look to your store and then created the order after the Pay Per Click campaign. In case you have a conversion rate of 2%, it means that out of hundred people who clicked on your Pay Per Click advertising, only two people purchased. The other 98 people did not purchase and left your shop.