Dashboard: Online marketing > Pay per Click
Metrics description: A chart used to display multiple indicators and their trend in one place.
Metrics source: Google AdWords
Downloads frequency: Every day between 00-06h
Practical use: Trend monitoring and comparing the impact of metrics on performance Pay Per Click campaigns is an important task for everyone who cares about his Pay Per Click campaigns. Watch the correlation between particular metrics and you will understand how efficient is your Pay Per Click advertising.
Costs vs. Revenue – you will find out if your costs have an influence on the revenu.
Costs vs. Costs/revenue – check if higher costs will not only lead to higher Costs/revenue and thus decreasing your profit.
Clicks vs. Conversion rate – does number of clicks influence number of completed orders? You should keep the conversion rate on the same level at any clicks. If the value starts falling significantly, check why do visitors click on your Pay Per Click advertising and whether it leads to purchase.