Dashboard: Online Store > Orders
Metrics description: The chart shows how many goods are in average sold in one order.
Metrics calculation: The total number of sold items/total orders.
Metrics source: Online store
Downloads frequency: Every hour
Practical use: The number of orders does not necessarily correspond to the number of sold items. If you sell goods of a similar size, you can be logistically prepared for shipment of the average number of items per order. However, the more pieces of merchandise in the order are, the more likely the customer is loyal and has a tendency to come back to shop in your store. The approximate number 1 piece per order can mean that it is an exceptional order when you sell the goods for example for discounted price or for the cheapest price on the market.