This dashboard helps to understand the continuity of metrics over time. For example, whether higher visits will influence the quantity of orders and lead to higher revenue.
Costs vs. Revenue – you will find out whether your spending has had an impact on revenue.
Visits vs. Conversion Rate – you can watch whether more visits bring more orders/conversions.
Cost per conversion vs. Average Order Value – this is a simple indicator of profitability. If you know what your margin per order is, you can see what your profits are compared to your cost per conversion.